Our Mission

PlanetMow™ gives clients their weekends back by delivering a tailored lawn with our smart robot mowers and reliable service.

Two people cooking together in a modern kitchen, preparing a meal with vegetables and lemons, smiling and enjoying their time.
A man is playing pickleball on an outdoor court, holding a paddle in his right hand, wearing a blue long-sleeve shirt, white shorts, colorful sneakers, and sports socks.
Man playing music.
Man reading a book.
People in yoga class.
A couple gardening in a greenhouse.
A person playing golf, swinging a golf club on a golf course with trees and a partly cloudy sky in the background.
Volunteer in colorful sports jersey and red cap taking a photo at an event with other people in the background.
Walking in woods with kids.
A man painting.

Our Vision

Green Lawn

To create a future where lawn care is smart, sustainable, and effortless for our clients, and where local entrepreneurs can build prosperous, balanced businesses of their own.

A woman sitting on the grass under a tree, working on a laptop, with a backpack and a disposable coffee cup nearby in an outdoor park setting.
A young man with curly hair smiling and looking into the distance, shielding his eyes from the sun with his hand.

Our Core Values

  • We work fast, safely.

  • We serve others and are lifelong learners.

  • We operate with strategies clearly connected to our mission and vision.

  • We are transparent, courageous, and willing to make mistakes.

  • We work flexibly to fulfill promises to our clients, team members, partners, shareholders, and families.

  • We take our work seriously, but not ourselves. We build positive, friendly relationships and find joy in what we do.

  • We minimize our environmental impact everywhere in our business.

Arbor Day Foundation Logo
Longleaf Pine Forest

1% Arbor Day Foundation Pledge

Consistent with our Ecological Stewardship core value, PlanetMow gives 1% of its annual revenues to the Arbor Day Foundation.

The Arbor Day Foundation is a global nonprofit dedicated to planting trees. Since 1972, its planted more than half a billion trees in over 60 countries. But the world needs more now. That’s why it’s on a mission to plant our next 500 million by 2027 with a dedicated focus on forests and communities most in need of trees.

Pinehurst, North Carolina

Our Journey

Our journey is just beginning. Today, we are focused on delivering a dependable lawn care experience near our flagship location in Pinehurst, North Carolina.

Every process we perfect and every client we delight is a step toward our ultimate goal: empowering entrepreneurs to build their own thriving PlanetMow businesses. The future of our company is a nationwide family of franchise owners, and we are meticulously building the foundation for their success right now.

Female CEO Photo

Our Founder

Caroline started PlanetMow to bring the power of robot mowers to her neighbors.

  • Founder

    Caroline Miller founded PlanetMow in 2025. Caroline has served as a vice president and director in large, publicly-traded finance and technology companies. She also founded and ran an online retailer for green products. She served in operational and marketing director roles at Black Box Network Services, Resources Global Professionals, and FreeMarkets / Ariba.

    Education

    Caroline has an MBA from the Katz Graduate School of Business at the University of Pittsburgh, and a Bachelor of Arts in Business Administration and Management from the University of Pittsburgh.

Contact Us

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